OVERALL DEVELOPMENT EXPERIENCE
My familiarity with multiple DFM processes allow early anticipation and resolution of program challenges; resulting in risk reduction, shorter lead times, and cost efficiencies.
MY STRENGTHS
Projects without strong expertise in these activities often lead to failure
...especially in Healthcare.
I apply Human Experience Design to uncover and translate insights into resonating and transformative solutions.
An generative design process enables verification and validation of human needs which significantly improves product launch and business outcomes.
CASE STUDIES
These selections emphasize my passion to improve healthcare outcomes. I am driven in developing empathic solutions to address latent needs and create empowering experiences. Included is work from my consumer product background. These selections enhances my overall development proficiencies from extensive DFM experiences, numerous product launches, and end-to-end lifecycle development.
ERGONOMIC EQUIPMENT FOR MINIMALLY INVASIVE SURGERY
CHALLENGES
• Develop powered, human-operated equipment for dynamic use in the surgical field.
• Work within a startup engineering team to reboot project and start over from the beginning.
OPPORTUNITIES
• Due to a previous launch failure, engineering leadership was receptive to:
(1) User Needs driven process to develop customer and product requirements
(2) User Experience Design to co-lead design developmen
OUTCOMES
• Reduced development cost and lead time through low fidelity, generative design.
• Final design proposal resonating with the audience; improving "acceptability" from previous product score of 2.3 (out of 10) to 7.4 (out of 10).
ANESTHESIOLOGIST & NURSE EQUIPMENT FOR PERIOPERATIVE CARE
CHALLENGES
• Development of new, acquired technology for an aggressive product launch timeline.
• Working with program leadership and technical teams to champion user needs.
RISKS
• A program structured and driven by time, engineering, and business needs rather than user needs.
• Third party development resources with conflicting interests and significant influence to leadership.
OUTCOMES
• Customer and product requirements.
• Leveraging unmet needs and user insights to drive recommendations for critical device issues, patient safety, and business oversight.
ON-BODY DEVICES FOR PATIENT THERAPIES
CHALLENGES
• Working with technical, cross-functional development team to adjust device design to better address customer needs within aggressive timelines.
OUTCOMES
• Incorporated user-centered design adjustments to better address user needs into late-stage design proposals.
• Improved awareness and appreciation for user-centered design with other technical teams.
EXAMINATION OF A UNIVERSAL HANDHELD DRUG DELIVERY DEVICE
CHALLENGES
• Supporting a design program which spanned several years, included numerous design research activities, and required collaboration with several design consultants in order to continuously distill findings and question hypotheses.
OUTCOMES
• A viable thesis for a universal design platform of a single-dose, self-injection, handheld device.
ARMBAND PLATFORM DESIGN FOR PERSONAL MOBILE DEVICES
CHALLENGES
• Develop an original, in-house design for entry into key, competitive product category.
OUTCOMES
• Innovative solution addressing customer needs.
• A design platform which has been adapted for generations of arbands, improved brand equity, and protected key accounts.
• A standard of armband design as evidenced by numerous imitations.
YETI USB MICROPHONE
CHALLENGES
• Translating the brand personality and promise of a well-known studio recording brand to enter into a new digital category with an entirely new target audience.
OUTCOMES
• A design icon and arguably the most recognizable and popular USB microphone in the country.
• Continued, sustained growth with 500k units sold in 2019 after 2010 launch.
• A family line of Yeti products, custom skus, new retail channel partnerships, and expansion into adjacent industries (entertainment, media, vlogging, podcasting, gaming, sports commentating, influencer streaming, etc).
